Effective Markets



What is the need?

About 95% of all human buying decisions are generated by emotions and intuitions at the subconscious level, yet, marketing research methods are based on rational thinking at the cognitive level.

An essential emotional data layer of the consumers is missing at the companies' decision-making process


Our solution:
Effective Markets helps clients make comprehensive decisions by predicting the market's emotional reaction to an idea, product, branding identity, or marketing message.
To achieve this, Effective Markets has developed an innovative AI-based cloud system that scientifically extracts emotional insights from data
The service is affordable, has a short response time, and does not require special expertise

The Tool

  • Helps clients make comprehensive decisions by predicting the market's emotional reaction to an idea, product, branding identity, or marketing message
  • Innovative AI-based cloud system that scientifically extracts emotional insights from data


  • Service is affordable, has a short response time, does not require special expertise
  • Based on a panel members in each territory who represent the population, based on their pre-learned emotion DNATM


For feedback campaign and working procedure, please call us:

Shay: +972-54-622-8810

Ofer: +972-54-775-2808

Write us